The team of Israelis making investments in web-based gambling and games, and generating a profit, is progressing, pursuing in the track of Teddy Sagi, Noam Lanir the Shaked brothers, and Guy Ben-Artzi.
Latest acquisition of major share of social online games development company Playtika Ltd. at a company value of $80-90 million by US resorts and casino operator Harrah’s, a part of Caesar’s Entertainment Corporation, is staggering by just about each measure. It is actually the highest purchase of an Israeli virtual gaming business enterprise, and the 1st case that in fact a gigantic American betting company has stake tens of millions of dollars on an Israeli web based gaming start-up that has definitely not proven its good worth.
In spite of that, the real winners in the Playtika sell actually are its originators – young men, the family of certainly one of whom is well regarded. Uri Shahak is the son of former IDF chief of staff Lt.-Gen. Amnon Lipkin-Shahak.
Uri Shahak co-started Playtika with Robert Antokol, who prior to that founded Cmate SA, that he sold to Oberon Media Inc. six (6) years prior to. Shahak in the past served as key games executive at 888 Holding plc (LSE:888). Antokol is Playteka Chief Executive Officer and Shahak is its COO. Shahak introduced to Playtika quite a few financiers right from the virtual gaming markets, such as past 888 CEO Gigi Levy and 888 sponsor Ofer Lezovsky, together with previous Empire Online Marketing Executive Avner Yasur, as well as realty developer Igal Ahouvi, Yariv Gilat, Dafna Weiss, and Domaine du Castel winery entrepreneur Eli Ben-Zaken.
Playtika reportedly fund raised just about $1 million, and Uri Shahak will supposedly get a several million $$ on the enterprise’s selling.
An additional motive that tends to make Playtika’s acquisition strange is the company’s financial achievements. The business enterprise was incorporated only a year ago, and launched advertising its games 6 (six) months later. Specialists discovered that the enterprise’s month to month turnover is nearly $100k, or $1.2 million a year, and it does not come with a positive net income produced by procedures.
Having said that, Playtika did not invest in advertising or online marketing, but considering the fact that its new shareholder has deep pockets, and also considering that competitive software system firms quite often succeed very quickly, Playtika has a very good chance of producing net income relatively quickly, as long as the increase in its business continues speedily.
Playtika does not consider its own an gambling company, but yet an virtual games company that develops games for use on social websites, just like Facebook and its Russian competitor Vkontakte.com. The firm has developed fairly quickly caused by the progressing global popularity of Facebook.